The Insured was instructed to carry out direct mailing in connection with a new product launch.  A large number of addresses proved to be incorrect necessitating a complete re-mail.

£2,500,000

A promotional campaign was organised in which a free gift was offered to purchasers of a product in exchange for a number of proofs of purchase.  The description of the gift inadvertently quoted a registered trade mark and the Advertising Agents were obliged to supply the authentic product at an increased cost.

£600,000

Loss of business was alleged when advertising material was not produced in time because the printer had gone bankrupt.

£250,000

The Insured failed to cancel media space.

£140,000

According to the clients, a television commercial produced by the Insured failed to satisfy their specified requirements.

£140,000

The client alleged negligence in the production of a television commercial.

£140,000

A commercial shown on television had the wrong soundtrack.

£100,000

The Insured was asked to design and run a direct marketing campaign.  The brochures were incomplete and wrongly addressed.  The client claimed damages for the extra costs incurred and the loss of revenue.

£100,000

The Insured organised a competition, but the equipment malfunctioned and so too many prizes were awarded.

£96,000

The Insured arranged some television advertising but inadvertently supplied the television company with the wrong commercial.

£75,000

A large retailer client of the Insured was offering discounts off all lines for one day.  Unfortunately, advertisements arranged by the Insured specified the wrong day.  The client is claiming for the cost of a second advertisement plus alleged loss of sales.

£60,000

A film star alleged that his likeness was used in an advertisement without permission.

£36,000

A brochure produced for a client is alleged to have contained errors.  A claim has been made for the costs of reprinting.

£35,000

Breach of copyright was alleged against the Insured.

£25,000

The Insured inserted an incorrect advertisement in a mass circulation newspaper.  Their client claimed for losses due to a low response, loss of credibility and the cost of inserting the correct advertisement.

£25,000

In an advertisement for a motor manufacturer the wrong photograph was used by the Insured.

£22,000

During a promotion involving the mailing of 100,000 trade magazines the client alleged that a postage rebate was missed due to the Insured neglecting to notify the printers.

£21,000

The client’s wrong address was shown incorrectly in an advertisement.

£15,000

A ‘prestige advertising brochure’ contained a spelling error and 100,000 copies had to be reprinted.

£15,000